Woolworth’s insists that its new logo is simply a stylised ‘W’, meant to resemble a piece of fresh produce, but Apple thinks it is an apple, and the California-based tech company plans to stop Australia’s largest retailer from using it at all. A legal challenge to prevent Woolworths from using the logo has been mounted by Apple, even though the logo already marks its trucks, stores and products.
Apple will have to convince IP Australia, the country’s federal government agency governing trademarks, to reject Woolworths’s trademark application, first filed in August of last year. The application includes a wide berth for all electrical goods and technology, putting it in direct competition with Apple if the retailer ever decides to brand computers or music players. Woolworths has already branched out to credit cards and mobile phones, so computers are not as remote a possibility as one might think.
Meanwhile, Apple is also taking action against a music festival promoter, Poison Apple, which intends to trademark an image of an apple with a bite out of it atop crossed bones as their logo. Foxtel, whose branding for a new pornography channel, Adults Only, is an apple together with an arrow and a devil’s tail, is also being pursued by Apple. Apple declined to comment. Courtesy of smh.com.au